Get Certified To Teach Tongue Fu!®

The Tongue Fu!® program is trademarked and the methodologies are copyrighted.

In order to maintain the integrity of the step-by-step methodologies material, we certify people in this unique presentation style and content to ensure program participants are receiving excellent, actionable recommendations they can put into practice that produces real world results at work, at home, and in their community.

Just as Stephen Covey and Ken Blanchard certify individuals in their process, Tongue Fu!® certifies people in its processes as well. Learn more below.

Now Enrolling for 1:1 Training with Tongue Fu! Creator, Sam Horn!

a personal message from Sam

You’ve heard the saying “It’s nothing personal. It’s just business,” right? 

I disagree. I think everyone wins when we personalize the way we do business.

That’s why I’m now offering a 1:1 Tongue Fu! Certification Course customized just for you on your schedule and from the comfort of your own home or office.

Plus, in addition to my regular Tongue Fu! content, you’ll learn updated content straight from my new book Talking on Eggshells – which recently received a glowing review in Publisher Weekly and endorsements from Marie Forleo, Jack Canfield, Lynne Twist, and Whole Foods founder John Mackey, who called it “The course-correct for today’s cancel culture.” 

You’ll quickly discover how becoming certified in this proven, one-of-a-kind, much-needed content can give you a competitive edge for your career and business. 

We’re going to have a lot of fun and get a lot done. I look forward to meeting you and to you joining our worldwide community of certified Tongue Fu! trainers.

Preview the Course!

Why Get Tongue Fu!® Certified?

The Tongue Fu!® Certification is different from other programs because it is one of the only certifications that offers the following benefits:

Proven Success

Tongue Fu!® has a successful 20+ year track record of certifying people around the world to teach Tongue Fu!® processes. 

Expert Training

Learn from an internationally recognized expert and the top-ranked speaker at the International Platform Association.

Proven Methods

Scale your income and impact + add bottom-line value to your organization and audiences by introducing these proven methods.

Turn-Key Program

Everything you need to be presentation-ready so you can deliver a keynote, orientation, webinar, or training workshop.

Proven Processes

Based on best-selling books by Sam Horn which have been translated into 17 languages including Russian, Chinese, & more.

Trademarked Content

Based on trademarked content that has been delivered to organizations such as: the US Embassy, the US Navy, & AMGEN.

"Sam Horn is 100% present, one in a million. I am blessed to work with her, learn from her, evolve because of her."
Donna Karlin
TED Fellow Coach

How to Get CERTIFIed?



Certification to teach Tongue Fu!® trademarked techniques.


Four 80-minute 1:1 virtual trainings scheduled at your convenience.


Join Sam live on Zoom from anywhere in the world.


1:1 Tongue Fu! Certification customized to fit your goals = $9,997

For a limited time, Sam is offering Tongue Fu!® Certification on a 1:1 customizable basis

You’ll work directly with Sam to learn Tongue Fu!® tips and techniques and customize them to your goals and make this program a huge win for you and your followers / fans / employees / etc.

You’ll receive four 1:1 LIVE 80-minute virtual trainings personally delivered by Tongue Fu!® creator, Sam Horn.

Each session will be tailored to your needs + focus on how to teach Tongue Fu!® and customize the content for your intended audience.

It’s basically getting consulting AND certification in one program. Talk about a win/win!

You’ll also get access to our private Facebook group where you’ll be able to connect with other Tongue Fu! trainers, access worksheets, templates, and resources, act on speaking, media and podcast opportunities, share best-practices and success stories, and ask/answer questions of colleagues.

Investment for 1:1 Tongue Fu! Certification with Sam – customized to fit your goals is $9,997

Would you like to do work you love that matters? 

Jump on the bandwagon of a proven program that has a 20-year international track record of results from organizations like Boeing, Intel, Cisco, Capital One, and more?

If so, click the APPLY NOW button below to submit your application and we will schedule a 15-minute interview to determine if joining our community of Certified TF Trainers is a match.

Top 5 Reasons to Get Certified

Become a Leader

Teach Tongue Fu!® material in your organization, school, government agency, or non-profit. You'll be able to share respected insights that have been featured in the New York Times, Fast Company, Forbes, INC, and the Washington Post.

Make An Impact

Do meaningful work that changes lives and makes a tangible difference for others.

Discover Proven Techniques

Offer proven, one-of-a-kind techniques that add value for all participants. Plus you'll learn from an expert who was twice the top-rated speaker at the International Platform Association and has been hired by Cisco, Intel, Capital One, ASAE and more.

Communicate More Effectively

Elevate the communication skills of yourself, employees, association members, and coworkers. You'll learn how to become an expert communicator and how to create rapport with everyone, every time.

Start With A Turnkey System

Save time by not having to create your own content from scratch. You'll receive a fully developed, turnkey system that saves you money, effort, and hassle.

"Working with Sam Horn is one of the best investments I have ever made! Her insights are pure genius and consistently yield amazing results. She is truly one-of-a-kind. I highly recommend her services to anyone wondering why they aren't achieving the success they desire."
Cynthia Shapiro
Author of "Corporate Confidential"

What's Included?

All certified Tongue Fu!® trainers receive the following benefits
Presentation Materials

Handouts for a 20-minute keynote, a 60-90 minute conference session, webinar or virtual training, and a half or full-day workshop + PowerPoint templates that can be adapted to your audience.  


Presentation coaching so you can deliver the content confidently and compellingly + recommendations on how to engage people from start-to-finish with Sam’s techniques on how to replace Infobesity with Intrigue.

Sales & Marketing

Marketing processes to generate interest in your programs so employees look forward to participating + a sales process to increase registrations for online classes and to generate  paid speaking engagements.

"I know a master teacher when I meet one. Sam provides coaching on a macro and micro level that is off the charts."
Dan Coughlin
CEO of The Coughlin Company (clients include Coca-Cola, McDonalds, GE, Shell Oil, Subway, Prudential, ReMax, Toyota)

How Can I Use My Certification?

  • Do people at work feel they are talking on eggshells these days?

  • Are they worried they might say something that is taken the wrong way?

  • Are you losing customers because your corporate communications are tone-deaf?

  • Do people feel they’re being blamed for something that is not their fault?

  • Are coworkers feeling stressed or exhausted and productivity is suffering?

  • Do you and your colleagues want to do and say the right thing – but don’t know what that is? 
The good news is, these specific respectful communication techniques can be used in person, online, and in writing. 
You’ll learn what to say – when you don’t know what to say – and how to handle sensitive situations with civility and proactive diplomacy. 
Even better, you’ll learn how to teach these techniques so everyone in your programs knows how to replace reactions that create conflict with responses that create cooperation.
Participants in your programs will THANK YOU for these WORDS TO LOSE AND USE that help them deal more proactively with complaints, arguments and bad behavior. 
And your organization will THANK YOU for preventing time-consuming, costly mistakes and misunderstandings that are causing employee turnover and losing them customers, profits and market-share.  
Apply today to reserve your spot in our upcoming certification program.

Can Anyone Get Certified?

Would you like to serve your organization, advance your career, and make a positive difference for yourself and others?

We encourage everyone who is interested to send us an email or fill out the application.

When deciding eligibility, we take into account your intent for using the program, your speaking experience, education, professional background and leadership credentials.

An important component is your motivation for wanting to be certified in Tongue Fu!® and the potential for people to be positively impacted by you.

"Sam Horn's impact on me in a public speaking workshop at the Leadership Academy completely changed my perspective on communication."
Matt Leedham
Director of Entrepreneur's Organization

Apply Today

Fill out the application for an opportunity to get training with Tongue Fu!® creator Sam Horn.

Email us at or call (805) 528-4351 to receive specific details or if you have any questions. Otherwise, click the button below to submit application now. We look forward to hearing from you and to you joining our global team of certified Tongue Fu!® instructors.