Tongue Fu!® Training Institute

The Tongue Fu!® Training Institute was created by best-selling author and messaging expert Sam Horn.

Featured On

Every major TV network: NBC, ABC, CBS, Fox,
Jay Leno's "Tonight Show" and "To Tell the Truth."

Published in 17 Languages

Including Russian, Chinese, Spanish, French, Japanese, Korean, and more.

Endorsed By

Industry leaders like: John Gray, Jack Canfield, Tony Robbins, Micki Agrawal, and many more.

Our Mission Statement

It’s ironic, isn’t it?

We’re taught math, science and history in school, we’re not taught how to get along with each other.

Our mission at the Tongue Fu!® Training Institute to to teach the communication and conflict prevention/resolution skills we wish we’d been taught back in school.

The good news is, the ability to get along with people is a skill that can be learned by anyone, at any age, as long as we make it a priority and put our mind to it.

Our mission is to focus on real-life situations you relate to and real-life responses you can use with coworkers, customers, family members …. just about everyone.

We don’t waste your valuable time on ivory tower theories that don’t work in the real world.

Our books and programs feature inspiring quotes, true examples and actionable suggestions you can put into practice immediately at work, at home, at school and in your community.

We are committed to providing proactive approaches that set an example of integrity.

Albert Schweitzer said, “In influencing others, example is not the main thing, it is the only thing.”

We believe that when we choose to set an example of cooperation, most people respond in kind.

When we go first and treat people courteously and with respect, they are much more likely to treat us courteously and with respect.

This circle of respect creates a “rising tide raising all involved” culture and that is our mission and goal.

"Whether you're pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn will teach you how to get people's attention and keep it"
Dan Pink
Author of "When", "To Sell is Human" and "Drive"

About The Tongue Fu!® Master - Sam Horn


Sam Horn

Founder of The Tongue Fu!® Training Institute

Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver compelling, respectful communications that add value for all involved.

Best-selling author of nine books from New York publishers

"Sam is one of the bright lights and most accessible wisdom-sharers in our culture today.”
Sheri Salata
Former Executive Producer of The Oprah Winfrey Show, President of Harpo Productions and OWN

A Sampling of Sam's Credentials Include:

  • Author of nine books from New York publishers including Tongue Fu!®, Tongue Fu!® at School, POP!, What’s Holding You Back, Take the Bully by the Horns, SOMEDAY is Not a Day in the Week, ConZentrate, and Washington Post bestseller Got Your Attention?
  • Featured in dozens of publications including NY Times, Forbes, Readers Digest, Investors Business Daily, Harvard Business Review, Chicago Tribune, Publishers Weekly, Library Journal.
  • Interviewed on every major network, NBC, ABC, CBS, Fox, Bloomberg, Sirius and NPR. (Fun Fact:  Tongue Fu!® was featured on Jay Leno’s Tonight Show and Sam and her Tongue Fu!® team stumped the panel on the popular TV show “To Tell the Truth.”
  • Speaking to more than half a million people worldwide and for clients including Intel, Capital One, Cisco, Nationwide, Four Seasons Resorts, Accenture, National Geographic, ASAE, American Bankers Association, State of Hawaii, Servicemaster, the U.S. Navy, Army and Air Force, Amgen, Associated General Contractors of America, YPO, and EO.
  • Presenting internationally (Sam’s books have been published in 17 languages including Russian, Chinese, Spanish, French, Japanese, Korean, etc.) at the Asian Leadership Conference, U.S. Embassy in London, and at conferences held in Germany, Mexico, Greece, Ireland, and Beijing.
  • Serving as the Pitch Coach for Springboard Enterprises which has helped entrepreneurs generate $9.8 billion in funding – and for the British Airways international pitch competition.
  • Brought in by TED FELLOWS, SXSW, INC 500, and Richard Branson’s Virgin United New Now Leaders to teach how to clearly and compellingly communicate the value of their projects.
  • Being hired for 3 years in a row to train the EO International Board and President in public speaking, and NASA hired Sam to media-train their senior scientists and climate change specialists.
  • Co-founding the Business Book Festival (held at USA Today headquarters) which featured bestselling authors including Jack Canfield (Success Principles) and NY Times journalist David Gelles.
  • Emceeing and serving as the Executive Director of the world-renowned Maui Writers Conference for 17 years working with top agents, editors, publishers, novelists, and screenwriters.
  • Helping hundreds of clients create one-of-a-kind businesses, brands, TEDx talks, books, funding pitches, high-stakes presentations that scaled their income, influence and impact.
  • Positioning and messaging the projects of clients including Larry Lynch, (former Director of the Disney Institute), Nell Merlino, (founder of Take Your Daughter to Work Day), Kian Gohar (Former Executive Director of XPrize and Singularity U), Terry Jones, (Founder of Travelocity and Kayak), Charlie Pellerin (Project Manager for the Hubble Telescope) and Sandra Joseph, (Broadway’s longest leading lady, playing the role of Christine in Phantom of the Opera for ten years).
  • Receiving the top leadership award from the invitation-only Transformational Leadership Council (co-founded by authors John Gray and Jack Canfield and BNI founder Ivan Misner).
  • Being endorsed by top thought leaders including Seth Godin, Ken Blanchard, Dr. Stephen Covey, Dan Pink, Sheri Salata, and more.
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