Respectful communications at work, at home, in school, and in public.

Have You Ever Had Someone... 
woman-in-white-crew-neck-shirt-wearing-black-framed-3766213 - Copy
Blame You

For something that's not your fault?

Get Angry

And then take it out on you?

Criticize You

For a mistake you didn't mean to make?

Gaslight You

By saying something cruel and then saying, "Just kidding"?


And not listen to reason?

Disrespect You

With rude behavior or insensitive remarks?

If So, You Are Not Alone. 


0 %
of people report experiencing uncivil behavior at work

Harvard Business Review

0 %
of employees say they are often disengaged at work

2018 Gallup Poll

0 %
of employees say employers don't listen to their ideas 

2018 Gallup Poll

0 %
of people claim their stress interferes with their ability to get work done

Anxiety & Depression
Association of America

0 %
of people feel the #1 skill their boss lacks is "communication" skills

Harris Poll in INC. magazine

Imagine if you and your managers knew how to:  

  • Handle difficult peoplewithout becoming one yourself
  • Give and get the respect you want, need, and deserve
  • Keep your cooleven when other people don’t
  • Motivate people to listen to you
  • Stop arguments and complaints in their tracks
  • Prevent time-consuming conflicts and stressful misunderstandings

You don’t have to imagine it.
Tongue Fu!℠ teaches you how to do it. 

That’s not just our opinion. Discover for yourself why Tongue Fu!℠ has been:
  • Taught to a half million people worldwide 
  • Presented to the U.S. Navy, Capital One, National Geographic, and ASAE
  • Published in 17 languages including Chinese, Russian, Korean, and Turkish
  • Endorsed by John Gray, Tony Robbins, Jack Canfield, and Dan Millman
  • Featured in New York Times, Chicago Tribune, and Reader’s Digest

How Tongue Fu!℠ Can Help


Hire best-selling author and world-renowned speaker Sam Horn, to present a relevant keynote at your conference or business.



Discover how to handle any verbal conflict from the comfort of your home. Enroll in the Tongue Fu!℠ E-course for INSTANT ACCESS. 



Want to get certified to teach Sam’s proven methodologies to your clients, employees, students and others? Become a certified trainer!


Books and Videos

Shop all of Sam’s best-selling books such as: Tongue Fu!℠, SOMEDAY is Not a Day in the Week, Take The Bully By The Horns and more!


What People Say About Tongue Fu!℠

Tony Robbins in a black suit

"Tongue Fu! is a terrific book, full of verbal 're-engineering' designed to refocus us toward greater fulfillment in our dialogues with others through better communication."

Tony Robbins
Author & Speaker
The Foreign Service Journal Logo

"If you use the strategies outlined by Sam Horn, Tongue Fu! will change your attitude and the attitude of others. It will also change the way others treat you."

Foreign Service Journal
Founder & CEO
Jack Canfield, Author, in a black suit

"Tongue Fu! is a practical and easy-to-read book with immediate, usable ideas on the important topic of interpersonal relationships."

Jack Canfield
Author, Chicken Soup For The Soul
Library Journal Logo

"By focusing on real-life responses to verbal challenges instead of theories and platitudes, Sam Horn has delivered a convenient handbook for the mental martial art of verbal self-protection. Horn's book is a positive guide that can be returned to time and again. A popular title for all public library collections.

Library Journal
Founder & CEO
Susan Jeffers Head Shot With Red Dress

"Tongue Fu! is filled with delightful tools for keeping both feet on the ground instead of in the mouth. Both young and old need to learn its lifelong lessons for creating connection instead of alienation."

Susan Jeffers
Author, Feel the Fear & Do It Anyway


Hire award-winning speaker, Sam Horn to give the keynote speech at your next conference, meeting,, or convention.  

Tongue Fu! Keynote - people working at an office

Would you like to know what to say, when you don’t know what to say? 

If so, you’re in the right place. This inspiring keynote features FAQ’s and Sam’s most popular insights from her best-selling book Tongue Fu!℠ which has been published in 17 languages and taught to a half million people worldwide. 

You’ll love the diverse quotes, relatable anecdotes and real-life success stories that show how others have learned to give and get the respect they want, need and deserve –  and how you can too.

Tongue Fu Keynote - group of people working togetherWould you like to know what to do when customers complain, a coworker gets upset, or a meeting deteriorates into fault-finding and finger-pointing?  

The good news is, Tongue Fu!℠ teaches you exactly what to do and say in dozens of situations you face every day. You’ll learn how to turn resistance into rapport and conflict into cooperation, and how to keep your cool, even when others don’t.

Tongue Fu Keynote - School ages children playing togetherWhether you’re a principal, teacher, counselor, student or part of the admin staff… you’ll welcome these techniques on how to get along better with just about anyone, anytime, anywhere. 

These communication techniques deserve to be taught right along with math, science and history because they are the key to creating cooperative relationships where people choose to treat each other with respect.

What can you say if a member is unhappy with a program? If a board member makes everyone else miserable? If an employee is abrupt with a coworker? If exhibitors don’t pay their bill?

You’ll discover the answers to this and other questions in this session customized for associations. 

Discover why ASAE hired Sam to teach these techniques to their headquarters staff and members.

Feel like you can’t say anything right? In turbulent times, it’s more important than ever to respond to stressful, sensitive situations with civility and proactive diplomacy so people are motivated to move things forward – together.

If you feel like you’re talking on eggshells, you’ll welcome these dialogue samples of what TO say and NOT to say in virtual meetings, Zoom calls, and town halls.

As Alice Walker said, “Look closely at the present you’re constructing. It should look like the future you’re dreaming.” These tips can help you conduct civil, productive conversations that serve all involved … now and in the future.

Want Sam to customize a presentation for your company or convention?

Whether you’re in healthcare, financial services, hospitality, food & beverage, government, transportation, contracting, tech, utilities, or pharma, Sam has had an opportunity to speak for an organization in your industry and can tailor her examples and action steps to focus on YOUR priorities.

"Tongue Fu! is a gold mine for anyone who deals with the public."
- Executive Book Summaries

Tongue Fu!℠ Online Training

Would you like Tongue Fu!℠ best-practices in 5 minute action bytes?

These videos are perfect for staff meetings, employee trainings, new-hire orientations, customer service workshops, and virtual behavior coaching.

You and your team members will get clarity on how to handle a specific challenge you face at work, at home, and in public.

Each video features a quote, success story, and action tip on what to say and what NOT to say – to turn a conflict into cooperation.

Discover What To Say When:

  People are upset and blaming you for something you didn’t do

  Someone is complaining and won’t listen to reason

  A meeting has deteriorated into blaming and shaming

  You have to deliver bad news

  Someone is getting on your last nerve


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