Tongue Fu!® If you are an entrepreneur, it gives you a competitive edge, Sam Horn is a gold mine for anyone who deals with the public

Welcome to our sections describing our Tongue Fu! Training Institute.

We appreciate your interest in becoming certified to teach Sam's trademarked Tongue Fu!® and Take The Bully By The Horns material. We've described how the program is formatted and why it's such a popular, respected program below. For your convenience, we've listed links so you can find out more about the specific aspects which may be of particular interest to you:

Why would I want to become a certified Tongue Fu! - Take The Bully By The Horns trainer?

Why is Sam certifying people in her trademarked topics?

What's special about Sam Horn's approach to dealing with difficult people?

Why are the Tongue Fu! - Take The Bully By The Horns programs so successful?

What is normally covered in a Tongue Fu! - Take the Bully by the Horns presentation?

When and where is the next certification program?

What do I receive as part of my certification training?

What is the cost of certification?

How Can I Apply to Become Certified?

Question? For more information about becoming certified, or if you're interested in booking one of our certified trainers from our Tongue Fu!® Speakers Bureau, email Cheri Grimm at Info@SamHorn.com, or call her at 805-528-4351

Then You Want To Become a Certified Tongue Fu!® - Take The Bully by the Horns Trainer

1. Why would I want to become a certified Tongue Fu!® - Take the Bully by the Horns Trainer?

If you are an entrepreneur, it gives you a competitive edge. Meeting planners and convention coordinators want programs that have a respected track record of results. They want to be able to trust that you’ll offer tangible value so their members and participants get their money’s worth.

With Tongue Fu!® and Take the Bully by the Horns, you don’t have to start at the beginning and build a reputation from scratch. You don’t have to spend years developing your own intellectual property by researching, interviewing people and crafting curriculum. You don’t have to work so hard to establish and prove yourself as a viable option. You get to trade off the international reputation of these topics and offer something that already is in demand.

If you’re an internal Training Director, Customer Service Coordinator, or Personnel Specialist, you have the confidence of providing employees and peers with specific techniques they can apply immediately at work and at home. Participants are motivated to put what they learn into practice right away and they’re inspired to continue using these ideas which results in improved relationships with colleagues and clients. That translates into better morale and bottom line profits for your organization.

Becoming a Certified Tongue Fu!® - Take the Bully by the Horns Trainer can also help you:

Double or triple your income. Professional speakers are paid an average of $1000-$3500 for a half-day program; experienced keynoters earn much more. For example, one Certified Tongue Fu!® Trainer tripled her income in the last three years and made six figures in the first half of last year.

Create your own niche. Instead of being a “Jack of all trades – master of none,” you can establish yourself as the go-to resource in your specific industry. Some Tongue Fu!® Trainers specialize in the education market, others in real estate, hospitality, insurance, healthcare, and construction. The possibilities are endless… and up to you.

Stand out. Instead of offering generic topics such as communication, conflict resolution, and negotiation that feature the same information as hundreds of other professional speakers/consultants . . . you have a proprietary, trademarked methodology that introduces one-of-a-kind techniques people haven’t heard or seen before.

NOT have to go it alone. It can get lonely out there trying to build and run a business on you own. You’ll network with fellow Tongue Fu!® Trainers that include a judge in Canada, corporate trainer in England, marketing expert in Australia, former healthcare administrator in Hawaii, school counselors in Texas, business owner in Arizona, award-winning attorney in Houston, marketing consultant in Virginia, and people from all walks of life.

Develop platform skills that capture attention and respect. You’ll learn leading-edge professional speaking techniques from Sam Horn, one of the best in the business, who was 2003-04 Outstanding Capital Speaker, and twice the top speaker at the International Platform Association convention.

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What's an example of a Successful

Certified Tongue Fu! trainer?

You may wonder what you can expect as a certified Tongue Fu! trainers. Well, certified Tongue Fu! trainer Gwen Fujie is based in Hawaii, however she travels around the world, making six figures and speaking up to 100 times a year (!) for a diverse range of clients including KPMG, San Mateo School District and T- Mobile.

www.gwenfujie.com

This is an email she received following one of her presentations. (We've changed the names to protect the person's privacy.) Would you like to have the pleasure and privilege of getting paid to do work that matters -- work where you get feedback like this from participants who are moved by your message and motivated to treat others with the respect they want, need and deserve?

Contact us to register for our next combined Tongue Fu! - Take the Bully by the Horns certification program. You will be taught everything you need to launch your own rewarding speaking career sharing these trade-marked techniques with grateful audiences around the world.

Hi, Gwen;

Thank you very much for your class "Tongue Fu!" last night. I was skeptical if what I learned from you would work for my son, who has a strong mind of his own. I'm also a single, busy working mother myself and it has been much easier for me to do things myself rather than teach my son how do everything.

I just wanted to share this story which happened after your class last night:

I went to pick up my son from his ukulele class right after your class. He was in his ukulele studio and was asked by his teacher to play in front of a group but he wouldn't cooperate. So, I asked him, as you taught us, "Would you please, if you will, go up on the stage and play your song for us?" using a soft voice.

He looked at me, confused, and walked up to the stage with his eyes glued on me trying to figure out what was going on. He played his song too playful, so I asked him this time, "Would you please play nicely, as best as you can?" again in a calm and soft voice.

He finished playing although it wasn't acceptable to me, but I compromised and didn't complain.

He walked up to me and said, "Mom, what's wrong with YOU?"

I told him, "I told you Mommy was going to take a class, right? I have learned how to talk to people with more respect."

He told me, "Oh my god! You got hypnotized!" and snapped his fingers in front of my eyes, trying to un-hypnotize me. He even told me he misses the old mommy and thought I must be sick. I told him I'm still the same person and would continue talking to him as nice as I can and asked if he could do the same to me and others. He just nodded unsurely.

Last night I had the easiest time with my son who always whines about having to take a shower right away or go to bed. I simply asked him to do the right things in a timely manner and encouraged him to do things he didn't want to do because we all have to learn to=2 0do things we don't like. That's a part of growing up as Thomas Huxley said in that quote you shared with us.

I gave him an option to do things in a right or bad way last night. What surprised me was he even made his bed for the first time without being asked.

Also this morning, he got to his school 5 minutes earlier than usual. Every morning, I have to struggle by calling his name loudly many times to wake him up. This morning I simply said in a soft spoken voice, "It's time to wake up. This would be my last call and I won't say it again. I will take you to your school when you are ready, even if it's 9 or 10 a.m., but being late will be YOUR choice."

He woke up on his own, got ready on his own and told me, "Mom, I'm ready! Let's go!" He waited for me to get ready this time.

Thank you very much for your Tongue Fu! class. We will keep up with the effective communication you have taught me!"

Aloha,

The good news is, Sam has more requests to speak than she can handle, and she is busy writing other books and presenting programs on her new topic POP! Stand Out in Any Crowd which has received rave reviews from Mark Sanborn, (The Fred Factor,) NY Times bestselling author Seth Godin and Ken Blanchard, and Edelman Senior Vice President Marilynn Mobley.

We want the Tongue Fu!® - Take the Bully by the Horns message to continue to reach as many people as possible. Plus, HR directors and other professionals have come to us asking how they can legally incorporate these trademarked techniques into their in-house and public programs.

In addition to certifying Tongue Fu!® - Take the Bully by the Horns ambassadors around the world, we have established a Tongue Fu!® - Take the Bully by the Horns Speakers Bureau. When we receive inquiries about a speaking engagement that isn’t a match for Sam’s schedule or fee, we refer them to one of our Certified Trainers who is a fit for their needs. (You receive 75% of that fee; we receive 25% for brokering the deal.)

Sam’s unique methodology for dealing with difficult people is based on original research. She’s interviewed thousands of people around the country – front desk clerks, waiters, HR directors, attorneys, taxi drivers, parents, teachers, executives – and asked them, “How do you calm someone down who’s upset? What do you do if two employees have a personality conflict? How do you get someone to stop talking and listen?”

She has taken these “real-world” suggestions and forged them into an easy-to-remember-and-apply approach that produces amazing results. This approach doesn’t waste time on abstract theories that don’t work in the real world. It features specific suggestions on exactly what to say and do in dozens of challenging situations people face on a daily basis on and off the job.

Sam has trademarked her approach to communication, which means people must be certified in order to teach it. Her pioneering methodology for turning conflict into cooperation has received rave reviews from hundreds of corporate and convention clients including NASA, U.S. Navy, the IRS, State of Hawaii, Boeing, Lockheed Martin, Kaiser Permanente, Loma Linda University, American Bankers Association, ASAE, and Young Presidents Organization.

Her Tongue Fu!® and Take the Bully by the Horns books (both from St. Martin’s Press) have been published in more than ten languages, received enthusiastic reviews from such best-selling authors as John Gray, Tony Robbins, Dave Pelzer, and Susan Jeffers, featured on every major national TV and radio network including such shows as Jay Leno’s Tonight Show, Dr. Laura, WGN, and NPR and favorably reviewed in dozens of publications including Chicago Tribune.

What’s this mean for you? Instead of having to “re-invent the wheel” and create your own intellectual capital from scratch, you get to offer ideas that have already gained worldwide respect and media attention. You get to offer a popular topic that is already in demand with meeting planners, professional associations, corporations, non-profit organizations and school districts.

They’re based on the premise that most people aren’t taught how to deal with difficult people. We’re taught math, science, and history, but we’re not taught what to do if someone calls us a name. We’re not taught how to fairly and firmly say no, how to deliver bad news, break up an argument, and think on our feet when someone does something unfair or inappropriate.

As a result, many of us are tongue-tied or tongue-twisted when faced with sensitive situations. We either say the first thing that comes to mind –which often makes the situation worse – or we don’t say anything at all – which also makes the situation worse.

The beauty of Tongue Fu!® and Take the Bully by the Horns is they provide real-life responses to challenging situations, responses we wish we’d been taught years ago. Finally, we know how to deal with difficult people – without becoming one ourselves. We know what to say to pushy people -- instead of thinking of the perfect response on the way home.

Why Should I get Certified in Both Tongue Fu!® - Take the Bully by the Horns?

We are offering a dual-certification in Tongue Fu!® - Take the Bully by the Horns because we believe BOTH communication approaches are needed when dealing with confrontations.

Tongue Fu!® is based on the belief that 95% of difficult behavior is situational. This person is upset because someone’s gone wrong and you just happen to be their lightning rod. If we handle this type of situation diplomatically and use win-win communication, we can usually turn it around and move forward to an amicable resolution. Tongue Fu!® offers specific words that can actually prevent people from becoming difficult in the first place. If they’re already upset, its recommended responses have the power to turn hostility into harmony so you can, as

Jack Canfield said in his endorsement, “get along with just about anyone, anytime, anywhere.”

Take the Bully by the Horns focuses on the other 5% of difficult behavior. Bullies deliberately mistreat others because they want what they want when they want it and they don’t care what they have to do or who they have to hurt to get it. They don’t want to cooperate, they want to control. Their mistreatment of others isn’t situational, it’s strategic. It isn’t innocent, it’s intentional.

What’s different about Sam’s approach is that it dares to suggest that win-win approaches often backfire with bullies. Why? Bullies don’t want a win-win, they want to win. Unfortunately, the nicer you are to bully, they meaner s/he will be to you. So, what to do? Most other “bully experts” suggest you report a bully’s mistreatment to the HR department.

A therapist may suggest you “empathize with the bully and understand s/he comes from a dysfunctional family and doesn’t know any better.” A parent may suggest a child “tell their teacher” if someone bothers them.

Unfortunately, these well-intended recommendations often don’t work. They leave the person being bullied feeling helpless, hopeless, and alone with their problem. That’s why so many people have called Sam’s approach to this topic life-saving. The Take the Bully by the Horns methodology shows how to stand up and speak up for yourself and hold bullies accountable for their behavior. It is based on the notion that you have the right to be treated with respect – and it your responsibility to let people know that inappropriate behavior will not be tolerated.

The sample description below shows what’s normally covered in a typical Tongue Fu!® - Take the Bully by the Horns presentation. You are welcome to teach these programs separately or together. You are certified to teach them in a variety of formats -- a 20 minute luncheon presentation to your local service club, a 45 minute convention keynote, a 90 minute public seminar, a half or full day workshop, or a weekend intensive training retreat.

We recommend formats that have worked well with other clients, however you are welcome and encouraged to add your own examples and use your own stories to make this material your own.

Isn’t it ironic? We’re taught math, science, and history in school – we’re not taught how to communicate in a way that turns conflict into cooperation. We’re not taught what to say when someone blames us for something that’s not our fault; how to respond when someone makes an unfair/untrue accusation, or how to tactfully interrupt a non-stop talker.

This fascinating presentation doesn’t rehash platitudes that don’t work in the real world. One of the reasons it’s received rave reviews from organizations such as Hewlett-Packard, the IRS, Boeing and Young Presidents Organization is because it shares real-life responses you can use immediately at work, at home, and in your community. You’ll learn exactly what to say and do to:

Find out for yourself why the book on this topic has been sold around the world (China, Australia, Singapore, England, etc.),

why John Gray (Men Are From Mars, Women Are From Venus) said, "Tongue Fu!® puts a new twist on communication,” and why

Executive Book Summaries said it “is a goldmine for anyone who deals with the public.”

By request, this presentation can also feature ways to handle verbal bullies. If you’ve tried everything from compassion to logic with a particularly challenging individual and nothing’s worked, chances are that person’s a bully. Learn how to hold that person accountable for their behavior and let them know, in no uncertain terms, that their abusive behavior will not tolerated.

Specific location and comprehensive hour-by-hour agenda provided upon request/registration. Each program is limited to maximize the experience for attendees and to ensure their particular goals are met.

Can’t make our scheduled sessions? Sam occasionally agrees to provide certification for private clients or specific organizations. Call Cheri Grimm at our California office at 1 800 SAM-3455 to get all your questions answered and to sign up for our next program.

You will get everything you need to immediately start teaching Take the Bully by the Horns and Tongue Fu!®, which Executive Book Summaries said “adds to the legacy of ideas on how to deal with people left by Abraham Lincoln, Benjamin Franklin, and Dale Carnegie.” This includes:

	a comprehensive binder that contains a step-by-step manual on how to teach these topics to different types of groups. This includes everything from how to: grab instant attention with riveting anecdotes; comfortably tell laugh-out-loud stores, draw in even the most reluctant participant; and inspire attendees to actually follow up and apply what they’ve learned.
	hand-outs of 20 minute, 90 minute, and half-full day workshops. You have legal permission to use these copyrighted templates – which are suitable for duplication – and you are welcome to tailor them for different groups by incorporating your own stores and insights.
	original audio visual aids including step-by-step transparencies and Power Point disc. Once again, you are welcome to use these formats or tailor them to your group’s specific needs.
	comprehensive marketing materials. We’ll help you craft personalized “Tell and Sell” bios and program descriptions that reflect your background. Meeting planners will be eager to book you and people will be persuaded to sign up for your sessions and hire your services.
	(a) an autographed copy of Tongue Fu!® book from St. Martin’s Press (which has been sold in China, Japan, France, etc.), (b) Tongue Fu!® at School book, Take the Bully by the Horns (St. Martins Press) (d) Fu! For Thought perpetual calendar with 365 thought-provoking quotes, (e) 60 minute Tongue Fu!® CD, and (f) 60 minute Bully CD.
	On-site business development counseling for entrepreneurs. This includes specific suggestions on how to ramp up your revenue by booking adult education seminars, submitting RFPs for conventions, facilitating retreats, and other innovative ways to kick-start your career.
	discounts on all of Sam Horn’s products which you can resell for a profit.
	On-site media coaching. This includes sample interview questions, copyrighted articles and columns that can be placed in newspapers, industry journals, local magazines, and on you website, and proven ways to capitalize on current events to generate TV and radio interviews.
	Suggestions for internal trainers on how to generate excitement about these programs and how to conduct follow-up programs to hold employees accountable for ongoing results and improved communication.

$3500** This includes the 2 full-day Tongue Fu!® - Take the Bully by the Horns Certification Institute with hands-on instruction from Sam Horn; all course materials including hand-outs and teaching manual; marketing and AV materials; articles, discounts on Sam Horn’s products for resale, and complementary copy of her Tongue Fu!® -Take the Bully by the Horns books & CD’s.

--Sam's Book Tongue Fu® Deflect, Disarm, and Defuse any Verbal Conflict. and her Take the Bully by the Horns Audio Learning System-- Learn how to verbally defuse and defend a tense verbal situation, Or you can enjoy the passionate verbal exchange without being bullied engage in that hot topic debate with confidence. Start with Tongue Fu® move on to the audio learning system then sign up for Sam's amazing Combined Certification learn to teach others Sam's trademarked methodology. Who can benefit? Kids, Youth groups, Civic Organizations, front line management, middle management, everybody is under a lot of pressure and it seems like it is getting worse. Today you need to know what not to say that will escalate tempers, what to say to defuse misdirected emotions, or if they are just plan mean deflect and disarm and move them out. Sam has the methods and the answers that works now not after therapy. Don't Wait get Sam's book and the Bully Audio Learning System now get started then sign up for the Certification what better calling is there, get paid helping young people, kids, managers, non-profits directors learn a skill that will help them take control instead of victimized. Order Now Sam Horn's Book Tongue Fu® and Take the Bully by the Horns Audio Learning System