Home | Articles | Tongue Fu! Training Institute
   Bio of Sam Horn  



Comprehensive Bio of

Sam Horn





Sam Horn is known as America’s Intrigue Expert.  She is an award-winning communication/creativity consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing, Intel and Capital One.  She was selected (along with Tom Peters,  and Jim Collins) to be a featured speaker at INC Magazine’s annual 500/5000 convention honoring the top entrepreneurial organizations in the country.

A partial list of credentials includes:


*  Top-rated speaker at two International Platform Association conventions.  Meeting planners and audiences praise Sam’s presentations for being full of innovative, real-life ideas they can use immediately to reap real-world results. As Jessica E. Bassett, VP, Legg Mason said, "Having planned numerous conferences over the past 15 years, I have experienced the gamut of presenters. Without a doubt, I can confidently state that Sam Horn's talent rests among the best. I have witnessed an immediate difference in our attendees following her sessions that is nothing short of amazing."


* In-Demand Consultant. Sam has helped thousands of entrepreneurs and organizations crystallize attention-grabbing ideas and approaches that helped them break out vs. blend in. As John Jantsch (Fortune’s #1 blogger on small business) said, “Sam is a seriously creative thinker who has taken what, for some, is mind-boggling work and turned it into a system on how to create memorable names, core marketing messages and slogans.  She has created a wonderful set of tools that will help you construct one-of-a-kind ideas.”


A respected author of 6 books from major publishers which have been favorably reviewed in Publishers Weekly, Chicago Tribune, Washington Post and Investors Business Daily. Her most recent book POP! Create the Perfect Pitch, Title and Tagline for Anything introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. It is endorsed by Seth Godin (Tribes), Jeffrey Gitomer, (Little Red Book of Selling) and Ken Blanchard (One Minute Manager) who said it is a, “Inspiring guide to getting heard, getting remembered, and getting results.”


An in-demand media resource who’s been interviewed on National Public Radio, BusinessWeek.com,  on every major tv network (NBC, ABC, CBS, FOX) and on Jay Leno’s Tonight Show and To Tell The Truth, where she and her Tongue Fu!® team stumped the panel. 


Official Pitch Coach for Springboard Enterprises which has coaches women entrepreneurs to receive more than $4 billion in venture capital.  Dawn Stackhouse of MSNBC said, “You were the perfect person to have on our elevator pitch segment.”  Sam helps entrepreneurs design and deliver winning pitches and proposals that close deals, land contracts and raise funds.


Originator of trademarked communication methodology.  Sam created Tongue Fu!® (what to say – when you don’t know what to say). Executive Book Summaries said “Tongue Fu!® is a gold mine for anyone who deals with the public; Sam Horn has added to the legacy of ideas on how to deal with people left by Benjamin Franklin, Abraham Lincoln, and Dale Carnegie.”


17-time Emcee of the world-renowned US. Writers Conference. Sam has worked alongside many of the world’s most famous authors, screenwriters, agents, editors and directors including Mitch Albom, Frank McCourt, Ron Howard and Jacquelyn Mitchard.  She is thanked in hundreds of books by grateful authors who say, “I couldn’t have done it without you.”



"Your programs were a smashing success! Attendees used words such as 'thought-provoking,' 'terrific,' ‘insightful" to describe your sessions, and applauded your 'creative approaches' and 'profitable ideas which will pay off immediately'. I share their enthusiasm."  -  Joan Dickson, Manager of Meetings & Conventions, National Pest Control Association



“We got raves about Tongue Fu!® Having you as our closing keynoter was like smooth chocolate sauce on fine ice cream.” – Marianne De Costa, Builders Owners & Managers Association.


"It appears you are a very consistent speaker.  As usual, you were at the top of our audience poll, scoring an 'excellent' rating - 97% to be exact." - Luvie Owens, CEO, International Platform Association.

Sam Horn, Author/Speaker/Consultant

~ Washington DC. area
Phone (805) 528-4351  Fax (805) 528-2581

Office E-mail   info@samhorn.com
E-mail Sam Horn at  sam@samhorn.com

Sample Testimonials from Meeting Planners about Sam Horn’s Presentations 

“What can I say; you are wonderful; you change lives.It is not often one is fortunate enough to attend a speech of such inspiration and depth.  The legislators raved about you.”  -  Robin Read, National Federation for Women Legislators


I can't tell you how much we appreciated your Tongue Fu!® program.  Three of us traveled together to the meeting and talked of nothing else on the way back home!” -Tina Huneycutt, Lockheed Martin

We were impressed by the personal attention you gave each participant, long after your presentations concluded. You were a real asset to our conference." - Peter Kennerdell, National Conference for Political Involvement Professionals

“Your POP! program was a big hit with our packed room of ASAE members.  Attendees asked to have more programs like yours.  That’s much easier said than done!” – Lori B. Kerkay, CAE, Center for Association Leadership

“A thousand thanks for bringing your provocative and powerful program to our group. Our audience felt they received extremely valuable information presented in an exciting, interesting and entertaining way."  Shirley Gilbert & Pat Erwin, Hewlett-Packard

"Many employees rated your workshop as one  of the best we've ever had.  I really appreciate your professionalism and gracious style."  -  Wende Goo, Training Officer, Internal Revenue Service

"My staff thoroughly enjoyed your excellent presentation.  I want to share just one of the compliments: 'By far the most informative communications class I've ever attended. Ms. Horn is a dynamic speaker who captures the audience and places emphasis on practical subject matter’." - Lt. Cmdr. T.J. Concannon, Commanding Officer, MEPS, U.S. Navy

"Never have I witnessed such positive comments regarding a presenter at a state conference.  Attendees said you really directed your program to and for us." - Steve Yager, Indiana Association of Public School Superintendents

“Best speaker I have heard in 10 years!  Bring her back.  Loved her humor.  Relevant examples can apply right away.  Engaging storytelling.  Everything pertained – not a fluff session.  Entertaining, inspiring.” – Sample comments from Florida Society of Association Executives


Join Sam's Newsletter  Sam Horn The Intrigue Expert


Want to receive Sam's interesting online newsletter featuring innovative, practical ideas you can use immediately? It's free, 3 pages or less, and shows up in your email every quarter. Sign-up now..